Transcontinental Media signs up to rep About.com and other sites

Transcontinental Media is to be the exclusive Canadian sales arm for About.com and various sister sites including CalorieCount.com and Netplaces.com, all owned by The New York Times Company. The sites will be added to the digital ad inventory that Transcon is able to offer, adding about 5.8 million unique Canadian visitors monthly (based on May 2011 Comscore data). "We are proud to have become