Transcontinental Media signs up to rep About.com and other sites

Transcontinental Media is to be the exclusive Canadian sales arm for About.com and various sister sites including CalorieCount.com and Netplaces.com, all owned by The New York Times Company. The sites will be added to the digital ad inventory that Transcon is able to offer, adding about 5.8 million unique Canadian visitors monthly (based on May 2011 Comscore data). "We are proud to have become

Publishers of Cottage Life sell a share to television and digital startup Blue Ant Media

Quarto Communications, the publishers of Cottage Life, explore, Canadian Home Workshop and Outdoor Canada, has sold 15% of the company to Blue Ant Media Inc, a new company recently launched by Michael MacMillan, the former executive chairman of Alliance Atlantis. Blue Ant has the option to increase its stake to 24.5% within a year. The value of the investment was not released.According to a joint

Toronto Star to publish Toronto edition of U.S. satirical pub The Onion

The Toronto Star has cut a deal to publish a Toronto edition of The Onion, the U.S. satirical weekly, starting this fall. The deal includes a non-satirical entertainment section offshoot the A.V. Club. It does not involve The Onion's online business in Canada.
The Onion has been shopping around the franchises of its paper for some time, looking for partners who wanted to take on responsibility

Vice magazine sells minority share to finance its jets

We thought it was already supersonic. Vice magazine co-founder Shane Smith told the New York Times that it was time "to turn on the jets". Which is why the magazine raised "in the high eight figures" by selling a minority share to MTV founder Tom Freston, ad firm WPP and The Raine Group. The deal, according to the Times, was brokered by super-agent Ari Emanuel. The hipster culture magazine, which

Reader's Digest to provide travel and lifestyle content to MSN.ca

Reader's Digest has partnered with MSN.ca to provide it with English and French content. "This deal represents a natural extension of our commitment to content excellence online." said Yann Paquet, vice-president, digital media and strategic partnerships at RD. "And although we are still in the early stages of this new partnership, the results have been impressive! We are engaging audiences with