Sports Illustrated swimsuit edition cross-promoted with airplane wrap

Annals of magazine promotion: A U.S. airline has caused attention to be paid by wrapping one of its 737 planes in a vinyl reproduction of this year's Sports Illustrated magazine cover model. It certainly seems to be one of those examples where the more criticism it attracts, the better the promotional value -- for the airline and for the magazine.Commenters on the airline's blog have noted that