Total newspaper readership held steady in 2008: NADbank study

Those of us in publishing, print and online, should feel quite relieved with what passes for good news these days: Total newspaper readership for all of 2008 was essentially steady. The NADbank study shows that more than three-quarters of Canadians, 77%, read a printed or online version of a daily newspaper in a typical week, according to a report in Marketing magazine.The 2008 readership study