Friendly fare: LRC uses referrals to build circ

The LRC (Literary Review of Canada)is using an intriguing audience-building device; it's sending gift subscriptions to a list of 55 people across Canada with the obvious hope that they'll influence others and spread the word about the magazine. (I'm one of those who is receiving an unbidden sub.)The people receiving the gift subs are nominated by existing subscribers; and the customized letter