Wednesday, March 18, 2009

Time Inc. experiments with customized magazine drawn from 8 titles

Time Inc., in partnership with one sponsor, Toyota Motor Corporation, is offering interested readers a personalized magazine called mine. Its content is drawn from eight different titles -- Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure. Readers get to select 5 titles from which content for their customized issue will be drawn. The first issue,

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