Quote, unquote: The surprising place where NatGeo's new readers will come from

Even though it’s a very small piece of our circulation domestically, we see [new readers] coming from single copy sales. That’s something we watch very closely because that means someone put down $5.99 of hard-earned money and made the decision to buy this magazine. That is an especially important part of gauging relevance. There is an age group that’s probably 10 years younger than the