Four out of five couponing customers don't come back, report says

Recently, magazines in Canada have jumped on the couponing bandwagon, offering deep discounts in daily deals through sites like Groupon. The idea is to build subscriptions and, perhaps, to expose the magazines to new customers who will renew. This may be a faint hope.According to research published by Rice University (reported by ClickZ) , while 80% of deal users were new customers, only 20%