Wednesday, June 22, 2011

Magaward best cover winner said to be "divorced from reality" of the newsstand

Scott Bullock is well-known as a magazine newsstand expert and a guy with strong opinions about what works and what doesn't in driving single copy sales. I defer to his expertise (almost) completely on such matters.But I have to disagree with his recent post on his CoversSell blog (mirrored on Masthead) about this year's winner in the cover category at the National Magazine Awards. Bullock felt

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