Digital is the hot ticket globally, says PwC outlook, but non-digital (like print) is two-thirds of revenue

Growth in advertising revenue across all media in the next 5 years will predominantly be digital, according to the annual global entertainment and media outlook prepared by the consulting firm PricewaterhouseCoopers. Overall entertainment and media revenues worldwide are forecast by the firm to increase by about 5.7% annually. Advertising, which slumped 11% in 2009 as the result of the recession,