Friday, June 19, 2009

Will gay retirees want to fill some marketer's niche?

It may be a classic case of Groucho Marx's line about not wanting to belong to a club that would have him as a member. A story in the Globe and Mail today talks about the gay retirees as a market niche, with CARP, the national association for the 45-plus (closely associated with Zoomer magazine) launching a chapter to represent older gay, lesbian, bisexual and transgendered members.For a $20

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