Friday, June 19, 2009

U.S. Readers's Digest slashes guaranteed circ 31% and cuts frequency from monthly to 10x

[This post has been updated] Reader's Digest has announced a major retrenchment, slashing its U.S. circulation rate base by more than 30% of 5.5 million and cutting its frequency from monthly to 10 times a year.According to a story in MediaDaily News, RD is going to expand in future, but digitally, with a suite of new products it calls "Reader's Digest Versions". Total global print circulation

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