Monday, June 15, 2009

Blame Gisele!? Or blame the distributors?!

The New York Observer reports that Brazilian supermodel Gisele Bundchen's recent cover shots in both Vanity Fair (May) and Harper's Bazaar (April) drew the lowest single copy sales in recent times.What the story downplayed was the fact that they both appeared during a time of a major blowup in the distribution business when one key player (Anderson News, representing 25% of the business) closed

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