Is it time to re-think the rate card?

The traditional way of rewarding magazine advertising customers -- with discounts for frequency and size -- needs to be rethought, according to a column in Publishing Executive. Eric Shanfelt, executive vice president of eMedia for Virgo Publishing (he previously worked for Penton Media and Aspire Media) says that, with restless advertisers shifting from print-only to a mix of media, it's a