Quote, unquote: On why a tagline should means something

"I’ll let you in on a little secret: no one actually knows what eclectic curiosity means. It’s a redundancy wrapped in an enigma wrapped in bacon. A cute, finger-food phrase—something perky-sounding that may or may not contain real substance, all held together by a wooden toothpick. In my defense, I love bacon, which may explain why we’ve kept it around this long.But curiosity is, by definition,