We're selling digital magazine circulation; are advertisers buying it?

As digital editions expand in importance at many different kinds of magazines -- ranging from b2b to the largest consumer lifestyle titles -- one of the key, so far unaddressed, issues is whether the advertising buyers accept replica editions as legitimate paid circulation.The question is addressed in an article in Mediaweek, which points out by the end of 2008, 110 U.S. titles reported nearly 1