Anatomy of a nosedive: analyst says U.S. audited circulation decline in 2009 highest in 40 years

Paid and audited circulation of consumer magazines in the U.S. in the first half of 2009 fell by 6.3% or about 17.3 million, the steepest decline in over 40 years, according to an article  by columnist Baird Davis in Audience Development magazine. In the previous 8 years (2000 - 2008) the annual average was only about 1.5%.

Davis said he included in his analysis ABC- and BPA-audited paid/