Sunday, November 1, 2009

U.S. association publishers struggle with revenue decline and format issues


Only 8% of association publications in the U.S. said they expect publication revenue to increase in 2009, while almost half (49%) expect it to decrease.  This, according to the just-published survey by Folio:.
Advertising continues to be association pubs' largest revenue stream, and print advertising accounted for 68.8% for smaller associations (<25,000 members) and 62.1% for larger (25,000 +).

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