A study of the long-term confidence of U.S.-based advertisers and ad agency buying executives says they have returned to a pre-recession level of optimism. All media have seen improvements.
According to a story in MediaDaily News,
The study[by Advertiser Perceptions Inc., a media research firm], which is based on an index of executives who plan to boost their ad spending over the next 12-months
No comments:
Post a Comment