US magazines face erosion of lucrative pharma ads

Clouds really do have silver linings, sometimes. What you don't have, you can't lose. 

Canadian publishers have lamented for years that direct-to-consumer pharmaceutical magazine advertising has been denied to them while American magazine were spilling over the border, stuffed with them, without let or hindrance. 

But, according to a story in Mediaweek, magazines in the U.S. may come to rue the