Hard and soft sells: magazines trend to different newsstand and sub covers

We see little of this trend in Canada but, given that ideas percolate north, we are probably going to see magazines offering different newsstand and subscription covers.Samir "Mr. Magazine" Husni has a very good roundup of some mainstream U.S. titles that are doing sometimes radically different things for people who buy single copies and for subscribers. And he's not very impressed.I firmly