From leather to spaghetti, printer offers "peel and sniff" print ads

Scent strips have been ubiquitous in recent years, particularly featuring perfumes in fashion-related magazines, for both men and women. Now, according to a story in Media in Canada, however, magazine printer Quebecor World is rolling out a "peel and sniff" technology called 'Flexappeal' that aims to involve consumers with scented print ads."Certainly peel has been used in the marketplace - a