"Spot our ad" campaign used by Urbanology magazine to build readership

Urbanology magazine has a creative new readership building campaign that gets readers to spot and snap pictures of their subway ads and e-mail them in.According to a story in Marketing magazine, the campaign is in part financed by a $23,000 grant from the magazine fund of the Ontario Media Development Corporation.Anyone who snaps a picture of a “Content that Matters” ad running in Toronto’s