Online sub sales, new and renewal, expected to be 14% in 2009

The recent trend in growth of internet-sourced subscriptions continues, according to research released by the Magazine Publishers of America (MPA). The MPA said that it expects 14% of total subscription sales, new and renewal, will come from online sources in 2009.Based on surveys conducted with member publishers in 2008 and 2009 (four months worth of data), online sourcing of new business was at