Older, but better, audiences

Over the past 5 years (2002 to 2007), the median age of readers of a whole range of U.S. magazines has crept up two years from 39.8 to 41.8, according to Mediamark Research Inc. Apparently this is not just because of the the creep in age of the general population -- which only went up 1.3 years. This, from a story in MediaDaily News.