Thursday, May 3, 2007

Absolut discontinues iconic magazine ad campaign

It is a sad day for magazines. Absolut Vodka is, after 25 years and 1,500 print ads, ending its international "bottle" campaign, according to a story carried in the Globe and Mail. The liquor brand was well-known for customizing its ads to match the sensibilities of the audiences to whom it was being delivered and it was well-known for not having the usual ad agency bias against small, niche

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