The meter better be running every issue or else, no ads

I suppose we should feel blessed that the dreaded "rate base" is not an idea that has taken hold in Canada. U.S. publishers, particularly those with high levels of single copy sales, are bedevilled by having to guarantee to advertisers that a certain threshold is reached in paid sales. So far, advertisers have been content to have an "average" over several issues. But now, according to a story in