Enthusiast titles generate highest U.S. readership

According to a story in Folio:, audience figures from Mediamark Research Inc. show that special interest and enthusiast titles in the U.S. far outstrip larger and more established titles in readers-per-copy. They have astonishing RPCs, more than double what the highest figure is in Canada's Print Measurement Bureau results. The figures MRI produces are based on published ABC and BPA publishers'