"Non-measured" media get P & G nod

When Procter and Gamble, one of the world's biggest consumer marketers, gets a cold, the magazine industry gets pneumonia. So that slight chill you may have felt yesterday was when it was announced that P & G said it was going to increase its spending on marketing, but not necessarily in "measured media" (one of which is magazines). A story in Advertising Age says that the company's priority is