Reader loyalty clubs: when great content is not considered enough

There was a time (or was there?) when magazines expected to generate reader loyalty by the quality of their content.That, apparently,is not enough. According to a story in Folio:, the U.S. division of Hachette Filipacchi is considering following the lead of its UK counterpart in developing "reader loyalty clubs" to increase audiences and revenue.
"As we think about our business model and our