Quote, unquote: Meredith boss on why online display is no sort of salvation

"It’s really hard to be a traditional media company and say you’re going to be a scale leader when you’re competing with the likes of Glam and Yahoo. You have to pick a different path. The path we’ve picked is high quality, branded content in affinity groups that pertain to our subject areas of expertise: Fitness, parenting, home, food. And we invest in the content creation and delivery and that’