Tuesday, May 19, 2009

What is a magazine?

What makes a magazine a magazine? Bo Sacks, president of the Precision Media Group, told the Independent Magazine Advisory Group’s sixth annual meeting in Boulder, Colorado this week that a magazine has the following properties. (Thanks to Tony Silber of Folio: for reporting on them.)1. It’s metered. It’s paginated. It has a beginning, middle and end.2. It’s edited, or curated.3. It’s

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