Tuesday, May 5, 2009

B2B's diminished share is apparently moving more and more online

A report by an international research consultancy seems to confirm what is widely believed in the industry -- that there is a rapid change happening in business-to-business (trade) media, with a shrinking share of advertising dollars also shifting online.According to the research, by Outsell Inc., as reported in a story in MediaDaily News, not only has the b2b share of print revenue declined in

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