In-house ad customization a growing trend at magazines

Chasing the elusive and wary advertiser, magazine companies are doing more and more ad work in-house, which allows them to customize ads for various titles. According to a story in Women's Wear Daily, Hearst has gone on the road to agencies and advertisers with a one-hour presentation about the kind of customization they are willing and eager to do. The initiative started two years ago and now is