"In-taxi" magazine launched in India

Talk about niche. Apparently first in the world, Mumbai, India has seen the launch of an "in-taxi" magazine, MumBaee. It was launched Tuesday evening by the Mumbai Taximen’s Union (MTU) and and bears a strong resemblance to slick in-flight magazines. Explaining the need for such a magazine, editor-publisher of MumBaee Vishnu Kadam said that on an average, commuters spend anything from 15 minutes