How to fix misleading magazine industry measurement

It is not the first time that someone has called into question the doubtful metrics of the magazine industry in the U.S. But in a column for Folio: Henry Donahue, the CEO of Discover Media LLC, the publisher of DISCOVER magazine and discovermagazine.com makes a refreshing stab at both diagnosis and cure.He reiterates the oft-related complaint that the Publishers Information Bureau data on ad