Thursday, November 1, 2007

Magazine pitches "pay-what-you-want" subscriptions

Radiohead got a lot of press (and sold a lot of copies of its album "Rainbows") for its "pay what you want" campaign.Well, it wasn't long before some savvy magazine publisher would see an opportunity. Independent pop culture magazine Paste is giving readers the option of paying whatever they like for a subscription, according to an item on the entrepreneurial website springwise.For two weeks,

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