Friday, November 16, 2007

The ad supplements that ate Toronto Life

Torontoist, a popular blog about all things Toronto, has had it with the baggage that comes with every issue of Toronto Life magazine. In a post today, Mark Lostracco says that while he thinks the subscription price is worth every penny, the magazine's heavy burden of advertising ride-alongs and inserts is too much.Subscription card "fly-ins" and heavy-stock ad inserts are extremely unpopular

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