Monday, November 12, 2007

Curate more and create less as a recipe for success

There's a interesting case study reported upon by Jeff Jarvis at Buzz Machine, about the way in which creating a true network is the key to success in being a content provider. There is a lesson in this for magazines that are playing to their content strengths and building complementary websites. A comparison is made between iVillage, which at one time was a dominant player among websites aimed

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