Tuesday, November 20, 2007

Canadians still prefer traditional media, but online is gaining

A new study by for APEX PR, done by Leger Marketing among 1,517 adults across Canada, has found that Canadians still prefer traditional media sources.The top five most credible information sources are: radio (67%), television (66%), national (66%) and regional (62%) newspapers and business magazines (52%)."Contrary to popular doom and gloom scenarios that speak about the impending demise of

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