The circulation promotion worked almost too well. Too bad about the premiums

For the Conde Nast circulation boffins in Britain, there was good news and bad news. The good news was that their subscription promotion for House and Garden magazine went quite well, exceeding expectation by 50%. The bad news, according to a story in the Press Gazette, was that they ran out of the advertised premiums -- Molton Brown toiletries -- and tried substituting other things (in this

Traffic's up, page views are up, but where's the revenue for newspaper sites?

Figures provided by the Newspaper Association of America indicate that there has been a 75% increase in unique audience U.S. newspapers' online sites. Which, says a story from MediaDailyNews, raises the question about whether or how newspapers could capitalize on this "spectacular growth".The story reports that active reach -- the measure of how many U.S. internet users viewed newspaper web sites

Is Best Health's U.S. cousin, Best You, toast?

[This post has been updated]Not so long ago, a couple of months in fact, Reader's Digest Association Inc. was trumpeting its new publishing model, its efficiency and publishing savvy in launching Best Health in Canada and then all-but-cloning it for the U.S. market as Best You. RDA's president said the cost was far less than a traditional magazine launch. Since then, RDA (US) has gone into

Lewis Leathers

The best of British bike riding wear and still going strong, nice one.






"Yeah mate, goin' down the 59 club aint I, see if I can do the ton on me Beezer, cor blimey guvnor"........um, and all that sort of stuff.

Twinkies

I reckon Twinkies have way too much bad press. Look at Caleb on the EDR 2 here, he's loving that thing. Think about it. You can keep one strapped to your bike for years and still be able to eat it. They won't give you the shits either, in fact quite the opposite. Although I've thought of something bad, eat too many and that chopper will just have to make way for a new Steet Glide so the new larger you can ride in comfort. Twinkies forever!!

Paid ad traffic management portal launched by BC publisher

[This post has been updated]Media Hill Publications Inc. of Burnaby, B.C. has announced the launch of AdSupplier.com an integrated online ad traffic management application designed to fit the needs of the small to mid-size magazine publisher.Billing itself as an “ad traffic management portal” AdSupplier’s features include: automated insertion order confirmations; email reminders of approaching

Launch party for Vancouver's Sad Mag will be anything but

This Thursday, in Vancouver, there's a launch of a brand new local arts and cultural magazine called Sad Mag, which seems to be a misnomer.In fact, it seems like a joyous celebration of the writers and artists of Vancouver. Here's what could well pass for the magazine's mission statement:We wanted to tell beautiful stories in rich, vibrant language that made Vancouver’s most interesting