Startup company claims to measure not only how often a story is read, but its quality

Story Data Analysis 2/3 from Thoora on Vimeo.

Apparently a Toronto startup company, backed in part by Rogers Communications, has come up with a way to gauge audience sentiment that will assist editorial decision-making. A story on Poynter Online profiled Thoora, software that monitors more than 100 attributes and allows ranking not only by popularity, but by quality.The company said the data

Tweaking reality -- Photoshop turns 20

It's a birthday that art directors and editors will wish to mark -- next Friday is the 20th anniversary of the introduction of Photoshop. The ubiquitous image manipulation software has been used for good in the magazine business (but also for some not-so-good purposes, including cover shot makeovers on fashion and celebrity titles. The example below shows actress Keira Knightly before and after.)

Paid ad traffic management portal launched by BC publisher

[This post has been updated]Media Hill Publications Inc. of Burnaby, B.C. has announced the launch of AdSupplier.com an integrated online ad traffic management application designed to fit the needs of the small to mid-size magazine publisher.Billing itself as an “ad traffic management portal” AdSupplier’s features include: automated insertion order confirmations; email reminders of approaching