Startup company claims to measure not only how often a story is read, but its quality

Story Data Analysis 2/3 from Thoora on Vimeo.

Apparently a Toronto startup company, backed in part by Rogers Communications, has come up with a way to gauge audience sentiment that will assist editorial decision-making. A story on Poynter Online profiled Thoora, software that monitors more than 100 attributes and allows ranking not only by popularity, but by quality.The company said the data