The circulation promotion worked almost too well. Too bad about the premiums

For the Conde Nast circulation boffins in Britain, there was good news and bad news. The good news was that their subscription promotion for House and Garden magazine went quite well, exceeding expectation by 50%. The bad news, according to a story in the Press Gazette, was that they ran out of the advertised premiums -- Molton Brown toiletries -- and tried substituting other things (in this