New logo for former Quebcor World magazine printer

Well, it beats the heck out of "Novink", which was a contender for the renaming of the former Quebecor World magazine printer. World Colour Press of Montreal has introduced its new name and logo, effective immediately. It will be all over the company's website worldcolor.com (note the American spelling).What good is a new logo without a complicated rationale for it? Here is Worldcolor's cour:“