Mobile opportunities are huge but publishers have to make the most of them, MPA says

A white paper from the Association of Magazine Media (MPA, formerly the Magazine Publishers of America) says that tablets, e-readers and smartphones have created a whole new world of opportunities for publishers and advertisers, if they can just stay flexible and figure out how to take advantage of the opportunity.Personal Mobile Devices: Tablets, E-Readers and Smartphones (Implications for

St. Joseph Corporation launches mobile printing stations at Pearson Airport

St. Joseph Communications has made a foray into the mobile world as it officially announced the deployment of eight, self-service mobile printing kiosks at Pearson International Airport. The patent-pending ePrintit Kiosks -- said in an earlier release to be the world's first self-service public-pay kiosks --  is equipped with proprietary monitoring software developed by St. Joseph and is

Magazines increasingly turning to Polar Mobile to launch mobile apps

Recently there's been some attention paid to one of the ascendant players in the mobile app revolution as it relates to magazines. Polar Mobile is a Canadian company founded in Waterloo in 2007 and now based in Toronto that has more than 1,000 apps with 9 million subscribers on behalf of 300 customers -- including some of the largest magazine publishers -- in 10 countries. Last week it entered

ABC says publishers expect mobile to be a big part of their publications future delivery

The Audit Bureau of Circulations says that 65% of publishers anticipate mobile distribution to play a major role in their future success. That's up from 55% last year. According to a release reporting the results of ABC's 2010 survey, 37% of publishers expect mobile applications to contribute positively to their total revenues within two years. But 78% say they expect a mix of delivery formats

Today's Parent magazine enables readers to do mobile shopping for children's gifts

Today's Parent magazine has launched a free mobile application called the Gift Finder that allows smartphone-equipped readers to find gifts for children. The app is sponsored by the toy store chain Toys"R"Us, and when users dowload the app on their iPhone, iTouch or iPad, they get a coupon code for $5 off a purchase of $25 or more at Toys"R"Us stores. The majority of the toys in the Gift Finder

The Hockey News's mobile applications downloaded more than 1 million times

The Hockey News's mobile application (thn.mobi) has been downloaded over 1 million times since it was launched in October 2008, the publisher has announced. The Transcontinental Media title was an early adopter of mobile application, believing that hockey fans were hungry for news on the game, trades, stats and other articles. Apparently they were right. Now, in terms of usage, it is among the

U.S cellphone data shows more texting than web browsing

Research released by the U.S. Federal Communications Commission and reported in Silicon Valley Insider notes that while 86% of Americans now own cellphones*, accessing the mobile internet on them is far less common than sending pictures or text messaging. Only 28% access web pages (it goes up to 48% for 18-29 year olds) and 20% download apps. Older cellphone owners 50 - 64 use text messaging (51%