Today's Parent magazine enables readers to do mobile shopping for children's gifts

Today's Parent magazine has launched a free mobile application called the Gift Finder that allows smartphone-equipped readers to find gifts for children. The app is sponsored by the toy store chain Toys"R"Us, and when users dowload the app on their iPhone, iTouch or iPad, they get a coupon code for $5 off a purchase of $25 or more at Toys"R"Us stores. The majority of the toys in the Gift Finder