New ad-edit guidelines released by American Society of Magazine Editors

On the heels of the release of revised Canadian ad-edit guidelines, the American Society of Magazine Editors (ASME) have released theirs, the first revisions in 5 years. In both cases, the revisions were an attempt to reflect the prevailing realities and to drive in some stakes to protect valued ground.New language in the guidelines refers to false covers, cover flaps, use of logos, labelling,