Quote, unquote: All hands on deck to push the Blue Jays, says Rogers Media boss

"One of the areas will be on Sportsnet.ca, where we will have a far larger Toronto Blue Jays presence. The Jays also have 81 dates for us to communicate some of our other brands. So not only will we utilize everything from The Shopping Channel, the FAN 590, Sportsnet to even some of our publication divisions to grow and build the Blue Jays brand, vice versa, the Blue Jays will be utilized as a