Transcontinental Interactive wins seven gold in Magnum Opus custom media awards

Transcontinental Interactive has captured 30 prizes or honourable mentions in the Magnum Opus Awards which recognize excellence in custom media editorial, design and strategy. TI includes Totem Brand Stories (formerly Redwood Custom Communications). This is the 8th year for the awards, presented by ContentWise and the Content Marketing Institute and were judged by leading custom publishing

Totem lands contract to publish 2x a year magazine for U.S. insurer Geico

Totem Communications Group, the Toronto-based custom publisher (formerly Redwood), has been chosen to launch a twice-a-year magazine called GEICO Direct on behalf of the U.S. auto insurance company. The magazine and companion website will reach more than 7.5 million GEICO policyholders. Totem was responsible for tweaking the design and editorial of the spring/summer issue of the magazine and now

Totem's Joe Barbieri named to board of Custom Content Council

Joe Barbieri, the senior vice-president of marketing and business development at Totem (formerly Redwood Custom Communications)  has been appointed to the board of the Custom Content Council, the professional association for custom media. Barbieri, got his start in the business as publisher of Eyetalian magazine in Toronto, later worked at the Globe and Mail and then moved to Redwood (now Totem).

Redwood subsdiary rolls out Procter & Gamble custom pub Rouge

Women's magazines that rely on health and beauty advertising will be paying close attention to a new custom magazine that comes from one of their biggest advertisers.Rouge, a custom beauty magazine designed for Procter & Gamble Co. by Javelin, a unit of Redwood Custom Communications of Toronto, is being rolled out to somewhere between 6 and 7 million U.S. households across the United States. This

Kelowna's airport magazine wins top spot

YLW Connection, Kelowna International Airport’s custom-published magazine, has taken top spot in the Airports Council International-North America 2009 Excellence in Marketing and Communications Contest.Now in its second year, YLW Connection is published four times a year though Accelerate Communications, with a free circulation of 20,000.

New international custom publishing awards launched

Interesting factoid: 15% of the work done in U.K. custom publishing is online. This tidbit was buried in a press release that says the Association of Publishing Agencies (APA), the trade body for the customer publishing industry, is launching the International Customer Publishing Awards under the theme "do you love editorial?".For the first time, the APA is inviting entries from abroad and

Publishers of Driven to create custom pub for XM satellite radio listeners

Auto Journal Inc., the publishers of DRIVEN magazine and Auto Journal, have announced that they are launching a new, quarterly custom publication to be delivered to subscribers to XM Canada satellite radio.The first issue will be published June 22 and go to 80,000 XM Canada subscribers across Canada. “This is exactly what our subscribers have been looking for: a way to link their listening

Canadian firms win big at custom publishing awards

Custom publishing has a different vocabulary to reflect its goals. Hence its awards reflect those goals, with categories that other magazine awards wouldn't use (e.g. best achievement of corporate objectives; proof of return on investment). Still, in this major, growing, marketing industry, Canadian publishing expertise is making major waves.Last week, the Custom Publishing Council's "Pearl

Transcon joint venture goes after blue chip custom publications

Transcontinental Media, Canada's largest consumer publisher and the largest printer in Canada, has gone into partnership with a British firm to launch a custom publishing agency called Transcontinental Custom Communications, operating in Canada and the U.S.This means that Transcon is going head-to-head with Redwood Custom Communications, the Toronto-based offshoot of Redwood in the U.K., the